Sway: The Irresistible Pull of Irrational Behavior

Sway: The Irresistible Pull of Irrational Behavior Features

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A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.

Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more.

Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to go to great lengths to avoid perceived losses), the diagnosis bias (our inability to reevaluate our initial diagnosis of a person or situation), and the “chameleon effect” (our tendency to take on characteristics that have been arbitrarily assigned to us).

Sway introduces us to the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the football coach who turned conventional strategy on its head to lead his team to victory. We also learn the curse of the NBA draft, discover why interviews are a terrible way to gauge future job performance, and go inside a session with the Supreme Court to see how the world’s most powerful justices avoid the dangers of group dynamics.

Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think. In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull.

What Customers Say About Sway: The Irresistible Pull of Irrational Behavior:

He takes many pages to get an idea across, almost like he's trying to bulk the book up. There isn't a lot of meat in it, but some interesting points. I don't recommend anyone buy it, but if someone loans you a copy it is a fun quick read.

Much of this material is available elsewhere, but never in such an engaging style. Well-written, always on topic, full of intruiging research, and easy to digest, Sway is hard to put down. It's a quick read that makes you think.

this was the most superficial and repetitive non-fiction book I've ever read - half a page in a weekend supplement would have sufficed for space, and better suited the style of the authors

If you want to know why people act so impulsively and irrationally I would reccommend reading this bookThere are lots of startling brief stories that give glimpses of why humans think and act so irrationally at times. Sometimes I laughed at how stupid some of the decisions people make with very little information. These stories definately effected the way I think about people and situations in my own life.I hope this effect is positive and durable. lol

You can learn so much more by reading a book about NLP, and when you read a book about NLP you will get all the information that was left out of this book, although it probably won't be as entertaining. Yes this book is entertaining and I would have giving it three stars for being entertaining had the authors not left out so much information about the subjects they discuss like loss aversion. But all this book is, is just information reprinted by someone with a differnt name. So you can now choose spend 10-15 bucks on this book or spend 10 bucks at the movies and 5 bucks for popcorn for your entertainment. But don't read this book and think you will learn to sway another person's mind.